Analyst Insight: Macrotrends & Business Model Evolution
Energy IT, OT, and Analytics Forecast Insights

15 Oct 2025
by Michael Kelly, Akanksha Agrawal, Roberto Rodriguez Labastida

In the context of electric utilities, digital transformation strategies and initiatives can be visualized as an S curve. In established markets, vendors and utilities continue to future-proof operations through sophisticated energy software development and sustained investment in enterprise IT and operational technology (OT) systems. In emerging markets, the potential value of energy software is equally recognized, but near-term priorities tend to focus on narrower, high-impact opportunities within select technology segments.

Most utilities today sit in the middle of that curve, navigating a hybrid environment of legacy and modern software systems. These systems are increasingly informed by data streams and models that vary in quality, granularity, and interoperability. Despite these challenges, digital transformation remains a nearly universal component of near-, mid-, and long-term utility roadmaps. As utilities seek to modernize, they are also contending with shifting customer expectations, regulatory pressures, and the need for scalable, cost-effective solutions.

This Analyst Insight, which accompanies the most recent update of Guidehouse Research Energy IT, OT, and Analytics Forecast Database, explores the evolving business models and macrotrends shaping the utility software landscape. It highlights key developments in cloud and SaaS adoption, modular platform strategies, and pricing innovations, while also examining the competitive dynamics across IT, OT, and analytics markets. The report provides a forward-looking view of how utilities and vendors are adapting to a rapidly changing digital ecosystem.

What Questions Does This Report Answer?

  • How are business models evolving across energy IT, OT, and analytics segments?
  • What are the key macrotrends shaping the competitive landscape of energy software providers?
  • Which enterprise IT and OT systems are expected to have the greatest impact over the next decade?
  • What are the emerging opportunities in energy analytics, particularly in rate design and customer engagement?
  • How are utilities leveraging cloud and SaaS models to modernize infrastructure and reduce costs?
  • What are the implementation pain points for utilities adopting new IT/OT systems?
  • How are vendors responding to the demand for interoperability and standardized platforms?
  • What role do customer satisfaction metrics play in shaping utility investment and regulatory outcomes?

Who Would Benefit from This Report?

  • Electric utilities
  • Energy software vendors
  • System integrators and consultants
  • Regulatory bodies and public utility commissions
  • Smart meter manufacturers
  • Customer engagement and home energy management providers
 

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